Thursday, 21 January 2016

It's time for 'Experiential Tourism' in Odisha

Odisha - The land of Lord jagganath is poised to take a giant leap into the realm of ‘Experiential Tourism’. Experiential Tourism today is a modern buzzword in the industry in the new millennium. be it for the discerning traveller, the quintessential neighborhood travel agent or the online marketplace. The whole Indian travel industry is excited about the options Odisha puts up for them as a business opportunity.
The options in Odisha are various and multidimensional to say the least. The basket of selection is exciting enough for the tourists and at the same time ensures good returns due to being away from the routine market. 

Be it the rare mass nesting phenomena of Olive Ridley turtle’s annual visitation in summer for laying their eggs, or visiting the Crocodile Sanctuary in mid-year and the tiger reserves stretching up to the romance of a peaceful weekend on the pristine waters of Asia’s largest brackish water lake with choice of sea food options - Odisha has it all. Winter months are decked up with events of national and international repute, which gives a tantalising effect to all the year-end holidays in he eastern parts of India.

Apart from the numerous and unique offerings that the various religious and cultural assimilation and Cult of Jagannath preach, the teachings of Buddha and age old traditions of more than 62 tribal cultures, co existing with modern civilisation is a must see in one’s lifetime.
Apart from the numerous and unique offerings that the various religious and cultural assimilation and Cult of Jagannath preach, the teachings
of Buddha and age old traditions of more than 62 tribal cultures, co
existing with modern civilisation is a must see in one’s lifetime.
Beautiful temples, entwined everyday life of the local community, present a feeling of security here, ensuring that Gods are omnipresent in the daily chores of life.
Apart from the Rath yatra every year, the process of change of Idols in Pun Jagannath Temple, which occurs every 19 years is perhaps the one and only such event in the world and is called the Naba Kalebara Festival. The chronology of events leading up to the change of idols is nothing short of any thriller, which has been a regular event through the centuries (since 12th Century).

Naba Kalebara is an ancient ritual associated with most of the Jagannath Temples when the Idols of Lord Jagannath, Balabhadra, Subhadra and Sudarshan are replaced with the new set of Idols. The process of locating the trees for the required wood is as elaborate as the temples reputation. According to different secret protocols followed from time immemorial in the temple, the provision is there for changing of the deities. As the deities are made up of Neem tree basically, along with Musk, Sandalwood and many other rare combinations, they undergo change of ‘Vigraha’ before the ‘adhika ashaadha’ ends. Different ‘agama shastra’ followed in other parts of India for Lord Vishnu worship, such as Vaikhanasa also prescribe change of deities made up of wood under specific astrological combination, It is to be noted that the deities made of stone or metal need not be changed unless damaged, but the wooden deities are to be changed within specific gap of years and the supreme power must be installed from the old one to the new one, by secret rituals. 

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